There’s plenty of ways of attracting clients. Facebook Ads. PPC. Inbound marketing. Partner marketing. Networking. They all have their place.
But being able to open opportunities cold on command is possibly the most useful weapon you can have. It costs nothing. It puts you in control. You get to target the exact types of client you want to win. When you get good at it, you can predictably book sales calls whenever you want.
That is an amazing place to be.
Cold pitching has a bad rap. There’s good reason for this. Most people suck at it. Most people don’t get results. So they give up. Or they don’t even try.
Cold pitching led to me getting a meeting with the Marketing Director at Hewlett Packard, Symantec, Cisco, RedBull, Pepsi and countless other global brands.
Prospects are inundated with terrible cold emails, approaches on social media and annoying cold calls. You have to stand out to get attention.
This is what I can teach you.
You can have a diary filled with sales meetings.
Not just that, you can book yourself onto podcasts, get journalists to write about your business, get your content published in authoritative publications and much more.
If you can get someone to respond to your cold emails, letters or messages, many doors open for you. “That would be nice” becomes “I can make that happen.”
That’s an amazing place to be.
I want to help you get there.